Problem-based strategies stem from dissatisfaction with an experience, while solution-based approaches begin with a bright idea or a leap forward in technology. Both can work well, but they need different approaches to marketing to succeed.
Tag: Vision
A good business leader switches between the big picture and the detail seamlessly when communicating. Like eyesight, your skills may not be naturally perfect, but they can be improved.
The before and after story from my first job, where I learned the difference it makes when management share a clear target KPI and justification.