Problem-based strategies stem from dissatisfaction with an experience, while solution-based approaches begin with a bright idea or a leap forward in technology. Both can work well, but they need different approaches to marketing to succeed.
Category: Leadership
A good business leader switches between the big picture and the detail seamlessly when communicating. Like eyesight, your skills may not be naturally perfect, but they can be improved.
I think of cars in terms of how useful they are in my life, and how easy or hard they make it. And that can be a useful lens to inspect your company strategy as well. Is your business plan working well? Or is it due for a service and MOT? Or even an upgrade to a better model? Cars don't last forever, and neither does your first shot at a business plan. Which of these types of car does your current business planning most resemble?
The before and after story from my first job, where I learned the difference it makes when management share a clear target KPI and justification.